Hero Coaching partners with individuals and teams for purposes of supporting personal and professional development. Our coaching process endorses your success by championing you to become your own hero. Heart, Enthusiasm, Resilience, and Ownership are the foundational cornerstones for helping our clients soar into their greatest potential, best performance, and unimaginable future. We work with every kind of leader whether in life, sport or business who aspire to exceptional levels of excellence.

Hero Coaching believes when you take charge of your path forward with commitment and alignment, good things happen. We help you connect to your purpose. We help you build a powerful mindset. We help you create transformational results by identifying and utilizing your superpowers. Grab your cape, and let’s do this! Together we can do what we cannot do alone. 

Once you grasp the significance of believing in yourself, optimizing your mindset, and making empowering choices, success awaits at every turn.  Now is the time. Start the journey of being your own hero and becoming the champion of your own life.  

A personal development program designed to support you in creating the life you desire. We begin where you are.
Offers extensive leadership growth opportunities for professional development and workplace enhancement.
Offers cutting edge mental coaching for those looking to achieve the greatest level of athletic performance & results

Lead Like a Hero is founded by Jane Crowshaw, CEC, Executive Leadership and Performance Coach. As a former All-American and Canadian national tennis star, Jane understands the importance of living a hero life. In business and sport, she has reached extraordinary levels of success and chooses to live and lead like a hero each and every day.


“Our family owns a 130-year-old family business known as Sprung Structures/Sprung Western Tent and Awning that was started by my great grandfather in 1887. My initial thought was why would we need coaching, we’ve been doing the same thing successfully for over 100 years; we had a positive growth model in place, so why change things. As I would come to realize over the next few months, change is exactly what we needed. After just a few weeks of personal Life Coaching, I introduced Jane to our Executive Team at Sprung. After one meeting the team was sold. We began with our local sales team in Calgary which eventually trickled to every department within our organization. The results were transforming. I would highly recommend Jane and Prime Time Coaching for any business.”

Tim Sprung | Vice President
Sprung Structures

“We have been working with Jane for over a year now. I have seen significant improvement in our Leadership Team’s ability to address people challenges head on. Specifically having those difficult conversations with our direct reports. Jane has helped us learn to remain objective and as a result the conversations are happening, and the business is in a better spot.”

Dave Bell | Owner
Dolphin Printing; Calgary Stamp & Stencil; Accurate Stamp & Seal; Ace Specialty Anodizing

“Jane provides the inspiration to our team and that in turn leads to results the next time they are tested in competition. She helps the athletes recognize what direction their choices are taking them.With solid plans, they are able to understand how to take the steps towards their goals. Jane teaches a broad range of useful skills.”

Dave Johnson
Director of Swimming & Head Coach
Cascade Swim Club
Canadian Olympic Coach 1976, 1980, 1984, 1988, 1992, 1996, 2000, 2004

“I always look forward to my coaching conversations with Jane. Jane has helped me both personally and professionally, and her support has been a great tool for my business success. She exhibits a unique sense of interest in my life and her insights and direction are always appreciated. I am a better leader today because of the coaching I received from Jane over the past three years. She has been a vital resource to me and I look forward to our continuing relationship.”

Keith Turner SR/WA | Executive Vice President
Synergy Land Services

“Jane teaches the swimmers skills to better understand their own potential and how to take the necessary steps towards fulfilling their goals and their dreams. Jane helps our swimmers mentally prepare for high pressure situations and teaches them skills to handle any anxiety that arises in those situations. Jane teaches the swimmers how to be great team mates in both good times and in tough times, how to be kind to each other yet maintaining a sense of being incredibly strong individuals. Jane understands and she “gets it”. Jane is on the same page as us in terms of performance orientated outcomes. When we get together to talk with Jane, we could spend endless hours talking”

Wendy Johnson OLY
Assistant Head Coach
Cascade Swim Club
Canadian Olympic Swimmer 1976, 1980

“Jane’s ability to nurture and grow the positive qualities in a person is absolutely phenomenal. In both my athletes and myself I have seen a massive improvement in our ability to lead, communicate and convey ideas in a more creative and effective manner.”

Greg Kozell – Head Coach, Triton Swimming

Contact Lead Like a Hero Coaching

We champion and inspire value-based performance which supports the achievement of overall success. If you are choosing to step into your fullest potential, contact us, we look forward to working with you.

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